1. Fashion research: Find out what styles are common right now. It’s important to consider what the target market wears and needs. True, you don’t want to imitate any of the other brands out there, but you still need to be aware of the latest fashion trends. Here is the original source.
2. Come up with a memorable name that will stick in the minds of the clients. You want them to remember a design or a name they like so they can Google the name and find your website.
3. Create eye-catching designs: Make designs that can linger in the minds of your clients. Brighter colours and eye-catching patterns can help. People look at the backs of shirts longer than the fronts, so try printing some designs on the backs of T-shirts.
4. Register the brand name as a trademark to ensure that no one else can use your name to create clothing. This is not an easy matter, and I would recommend that you employ a lawyer to handle it properly.
5. Gather feedback: You’ll almost certainly have to give away some shirts for free, but that’s cool as long as you get something in return. You must ensure that whoever you are giving the shirts to provides input on the shirt’s comfort, design, and style. You want to hear both the positive and negative feedback, because eventually, the customer can determine whether or not your T-shirt styles are desirable.
6. Make a website: How will consumers be able to buy your shirt? Since your shirts are unlikely to be sold in stores right away, it’s important to build a website where you can sell them. You want the website to be designed and themed with your target market in mind. Put yourself in your customers’ shoes and think about what they’d like to see.
7. Networking: Make contact with people who can assist you in getting the goods into stores. Surround yourself with people who are smarter than you. Attend trade shows to network with other retailers, suppliers, sales brokers, consultants, and customers. Both of these people will assist you in furthering your product development and getting it into stores.