Access is the most important advantage that real estate companies have to potential homebuyers. Most people don’t think about it this way, but they have access to locations and knowledge that you don’t, giving you an edge in the process. This is exactly why these liaisons exist: to make the experience a little less stressful. They do this, for example, by setting up appointments for property tours, even though the property is freshly classified. Having a liaison who is familiar with the nuances of a particular community or other desired criteria in a prospective home will make all the difference in terms of minimising your workload. Visit Davy Talley – Keller Williams.
Unless you are a lawyer or an expert negotiator, you will find this aspect of the home buying phase incredibly difficult to navigate without assistance. Real estate companies will help you gain an advantage during the negotiating stage of the process. Why would you require an advantage? In certain cases, the liaison will advocate for your best interests and bargain for any discounts or offers you want without having to negotiate directly with the customer. Working directly with the seller might seem to be a better option, but if the seller dislikes the buyer for whatever reason, such minor details would not prevent the buyer from having the best offer possible.
Another advantage that many people are unaware of is that real estate companies have is enshrined in their profession’s rules. Real estate companies, and by extension the realtors who work for them, are required by law and ethics to tell you the truth and behave in your best interests. For example, if your liaison discovers information that might possibly stymie their sale but would prevent you from purchasing a bad property, he or she has a fiduciary duty to warn you of it.