You should ask your SEO how they will create backlinks, a good SEO will try to build a varied backlink portfolio for you. This portfolio should include high value links that are found in bodies of text such as blog posts. These usually carry the most page rank but also require the most work as the SEO will need to build connections with blog owners and often provide the content themselves. For more details click Five Channels Marketing.
Any good SEO will look for quality over quantity, anyone promising a high number of links is probably best avoided. The search engines like to see “Natural Links of Love”, a few high quality links will go a lot further than many low quality links.
Other linking strategies include using quality business directories or commenting on blogs and forums as well as using social media and social bookmarking sites. Link exchanges are best avoided as these two way links don’t look like natural links. Search engines can see the Internet as a series of connected nodes and easily detect unnatural patterns like this.
Your Business, Your Needs
Your SEO should talk with you about your business needs and goals and also try to understand as much as they can about your target audience. If they don’t do this then they are unlikely to pick keywords that will attract and convert the right audience for you business. They should conduct extensive keyword research and be able to identify the keywords that will bring in more of the right traffic. Traffic is useless if it doesn’t convert!
Your SEO should also be able to research your competition and tell you what keywords they are targeting and also how much time it is likely to take to compete for the same keywords. They should also be able to come up with alternative strategies if those keywords are far too competitive for your budget or to bring in traffic while you work towards competing for the main keywords.
SEO takes time, it doesn’t happen overnight. Your SEO should be able to provide you with a monthly report that shows how you are progressing through the search engine results for your keywords. They should also be able to run PPC campaigns on your behalf and also create content and copy for your site.
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